skip to main content

Membership matters: The membership cycle

Think about membership in stages.

APA Style leaf logo Cite This Article in APA Style
Aviles, P. (2023, November 8). Membership matters: The membership cycle. https://www.apa.org/about/division/digest/leader-resources/membership-matters

As you think about how your division can grow its membership or improve the member experience, it may help to think about membership in stages: recruitment, joining, new member orientation, engagement and renewal. Think about your activities surrounding each membership stage. 

An infographic depicting the division membership cycle, in which joining leads into membership orientation, which leads into engagement, which leads into renewal, which leads to further recruitment of new members.

Listing current activities under each category can make it easier to pinpoint where to direct more attention. This will help inform your plans and it can also be a good tool to go back to periodically. 

If you have thoughts to share or any questions, please contact me. 

You may also like