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Supercharge your membership engagement: Create a touchpoint calendar

When thinking about membership engagement, it can help to have a schedule to plot your touchpoints throughout the year
APA Style leaf logo Cite This Article in APA Style
American Psychological Association. (2022, July 13). Supercharge your membership engagement: Create a touchpoint calendar. https://www.apa.org/about/division/digest/leader-resources/touchpoint-calendar

areas of the membership cycle (awareness, recruitment, new member orientation, engagement, and renewal)

As you’re thinking about ways to engage your members, be sure to think about all the areas of the membership cycle that you want to influence (awareness, recruitment, new member orientation, engagement, and renewal). Edit our sample calendar in Word (DOC, 54KB)opens in new window to cover what you like. These are suggestions; you don’t need to do all of these. The point is to plan and to hit a few. We know you’ve got great ideas! If you have suggestions, let your Division Engagement Liaison know or share them on the leadership listservs.

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