Leading With Evidence

When leaders are good communicators, they help people make better choices. As a result, understanding psychological theory that underlies linkages between communication and decision making is critical and especially in times of uncertainty, change, and opportunity. Leaders need first to identify the goals of their communication (an oft-overlooked step) and then strategically choose evidence-based communication techniques that will help them best meet those goals.

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• Identify barriers that exist to effectively communicate.
• Provide tips for how leaders can communicate, including with those with low skills or who are under time pressure or stress.

Ellen Peters, PhD