Live webinar air date: April 17, 2025
Date
CE credits
1.5
Exam items
11
Description
Narrowing down the population we work with makes it easier to build a successful practice, as it allows us to know who to speak to in our marketing materials. This webinar will give step-by-step, practical tools on how to develop your niche in private practice, as well as guidance on how to conceptualize the populations you work with so it’s easier to tailor your marketing materials to your ideal therapy clients.
Learning objectives
- Discuss the advantages of marketing to a narrow population in private practice.
- Implement two practical tools to assist in developing a private practice niche.
Presenter
Marie Fang, PsyD
Fang is a licensed psychologist in private practice in San Diego, California. Her therapy practice focuses on working with folks often marginalized by their faith community, with an emphasis on supporting the LGBTQ+ community. She is the creator of Private Practice Skills, a platform teaching therapists how to start and grow a sustainable private practice that aligns with their values while drawing in their favorite clients to work with.
