Ethical Marketing For Mental Health Professionals

Mental health professionals face much competition, not only from one another, but also from uncredentialed peddlers who are not bound by any code of ethics. Furthermore, with services increasingly being delivered online, competition has expanded beyond one’s local community.

This workshop will address ethical ways to market your practice to people who can benefit from your services. Strategies include differentiating yourself from the competition, educating the public via writing, speaking, and news media, and building a strong online presence through your website and social media engagement. The presenter will also address ethical do’s and don’ts related to marketing and advertising.

• Explain how marketing your services helps benefit the public.
• Describe five ways to market your practice online in an ethical manner.

Pauline Wallin, PhD