The Financial State of Private Practice for Psychologists
Financial Literacy for Psychologists with Heard
April 2025
Curious about the financial landscape of private practice for psychologists today? Join Heard, the leading accounting platform for psychologists, for an engaging 1-hour webinar exploring the results of a survey of over 3,000 private practice owners. The presenters cover earnings, private pay rates by state, insurance reimbursements, financial management, and more.
This never-before-seen data will empower you as a business owner with competitive insights as well as a deeper understanding of industrywide trends to help you make more informed financial decisions.
Learning objectives
By the end of this webinar, participants can:
- Operate a more profitable private practice.
- Set competitive session rates.
- Improve their ability to manage expenses.
Presenter disclaimer
Forrest Perry and Michael Fulwiler have working relationships with Heard. As such, they have both a financial and an intellectual interest in the webinar content.
Accessibility
We strive to provide an inclusive, accessible experience that enables all individuals to engage with our programming. Captioning is displayed on this webinar recording and a transcript is also available. If you require any other accommodations to fully engage with this webinar recording, please contact Advertising.
This program does not offer CE credit.
However we will issue a "Certificate of Attendance" to those who watch the live presentation for a minimum of 45 minutes.
Paid for by
This topical webinar for APA members is paid for by Heard. The content was created by Heard and does not reflect the views of APA or its editorial staff. Email Advertising to learn more. Heard offers an accounting platform for psychologists that enables them to manage their bookkeeping, taxes, and payroll, all in one place.
Presenters
Forrest Perry
A former CPA who graduated cum laude from Gonzaga University with an accounting and finance degree. He started his professional career at PricewaterhouseCoopers (PwC), where he worked in the public accounting/external audit department and served a variety of clients. His passion for the mental health field led him to join Heard in 2021 as its second employee. He has consulted with thousands of therapists over the past 3 years and helped build out Heard’s teams and processes for tax, accounting/bookkeeping operations, customer support, customer success, onboarding, and sales. He currently leads partnerships at Heard. Forrest enjoys traveling the world, exploring the outdoors (skiing and backpacking), and rooting for Gonzaga Basketball.
Michael Fulwiler
The director of brand at Heard, the accounting platform built for therapist entrepreneurs, and the host of the Heard Business School podcast. He’s also the founder of Fulwiler Media and creator of Therapy Marketer. Previously, he was the chief marketing officer of the Gottman Institute.
More in this series
Learn key tax deductions and organization strategies to help psychologists save money, stay organized, and streamline tax preparation year-round.
November 2025 On Demand Webinar