Using inclusive language in your marketing efforts
Supercharge Your Presence
September 2022
By using words and phrases that avoid biases, slang, and expressions that discriminate against marginalized communities, you can resonate with more people. Learn how you can incorporate inclusive language into your online professional persona.
This presentation covers:
- Strategies for avoiding language that perpetuates harm or offense toward members of marginalized communities through marketing materials.
- Benefits of embracing inclusive language to market professional products and services more effectively.
- Role of psychologists’ use of inclusive language in advancing principles of equity, diversity, and inclusion.
This program does not offer CE credit.
Presenter
Vanessa Hintz, PsyD
A licensed clinical psychologist, workshop leader, and keynote speaker. She currently serves as the senior director of Equity, Diversity, and Inclusion Engagement and Outreach for the American Psychological Association. In her career, Hintz has worked in various clinical settings with children, adolescents, and adults with a wide array of presenting issues. She is an active proponent of multicultural practice and theory and works dynamically to understand how individuals make meaning of the world within their various cultural contexts. Hintz is also a self-proclaimed "Psych Geek," and incorporates elements of popular culture into her work when beneficial. Hintz has engaged with practitioners and scholars in the fields of academia, consultation, and training, utilizing expertise in psychology and human behavior to provide insights focused on principles of equity, diversity, and inclusion.
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