How to Develop an Online Marketing Strategy for Your Practice
Supercharge Your Presence
October 2018
Our two previous Supercharge webinars discussed online marketing "tactics" — specific skills in web design or search engines. However, clinicians may walk away feeling like "I now have some ideas for how to grow my online presence, but I'm not sure what to do first, or which ideas will be right for me?"
This one-hour presentation covers the following topics:
- Deciding which areas to focus on in your marketing efforts.
- Evaluating the performance of various online marketing strategies, and decide if you should continue them, stop them, or make adjustments.
- How to know when online marketing might not be the right strategy for you to focus on.
- How to put yourself on a pathway towards sustained online marketing improvement.
*This presentation includes a short demo of APA's Psychologist Locator, an online tool that connects potential clients to your professional profile, where they can learn about your areas of expertise, background, treatment options, office hours and more.
This program does not offer CE credit.
Presenter
Daniel Wendler, PsyD
Best-selling author and nationally recognized keynote speaker on topics including neurodiversity, loneliness, and leadership. Daniel built a life of deep connection despite the social challenges of his autism diagnosis, and went on to found ImproveYourSocialSkills.comopens in new window and become a clinical psychologist so he could help others find social success too. He is also the founder of Marketing for Therapistsopens in new window, a leading online marketing agency for private practice therapists featured by Bloomberg Businessweek magazine. Learn more about Daniel Wendleropens in new window.
More in this series
Learn about options for designing and hosting as website as well as basic web design principles
September 2018 On Demand Webinar
Gain knowledge on potential ethical issues associated with marketing to clients. Tips and advice for building a personal website
August 2018 On Demand Webinar
Use LinkedIn to find collaborators, post research and communicate with colleagues and students
August 2018 On Demand Webinar
Learn how to build a profile on LinkedIn, as well as best practices for building a personal website. Receive tips on finding and joining organizational Listservs
August 2018 On Demand Webinar