How to Use SEO, Google Ads to Attract Search Traffic
Supercharge Your Presence
October 2018
Creating a personal website is a great step towards building an online professional persona, but it doesn't stop there. Next, you need to attract visitors to your site, aka traffic.
This one-hour presentation covers the following topics:
- SEO (search engine optimization), what is it and how do you find SEO success when you're not super tech-savvy.
- The pros and cons of Google Ads advertising (and some basic tips).
- How to create a search strategy that fits your values and overall goals.
SEO Guide for Psychologists (PDF, 156KB)opens in new window
How to Create a Google Ads Campaign for Your Therapy Practice (PDF, 433KB)opens in new window
This program does not offer CE credit.
Presenters
Daniel Wendler, PsyD
Best-selling author and nationally recognized keynote speaker on topics including neurodiversity, loneliness, and leadership. Daniel built a life of deep connection despite the social challenges of his autism diagnosis, and went on to found ImproveYourSocialSkills.comopens in new window and become a clinical psychologist so he could help others find social success too. He is also the founder of Marketing for Therapistsopens in new window, a leading online marketing agency for private practice therapists featured by Bloomberg Businessweek magazine. Learn more about Daniel Wendleropens in new window.
More in this series
Learn about options for designing and hosting as website as well as basic web design principles
September 2018 On Demand Webinar
Gain knowledge on potential ethical issues associated with marketing to clients. Tips and advice for building a personal website
August 2018 On Demand Webinar
Use LinkedIn to find collaborators, post research and communicate with colleagues and students
August 2018 On Demand Webinar
Learn how to build a profile on LinkedIn, as well as best practices for building a personal website. Receive tips on finding and joining organizational Listservs
August 2018 On Demand Webinar