Business Essentials: Starting Up Your U.S. Solo Health Service Psychologist Private Practice
Most psychologists were trained to provide care, not run a business. Yet running a successful private practice requires more than clinical skills. It demands systems, pricing models, and strategies that protect your time, income, and peace of mind.
That’s why APA created the Business Essentials masterclass. This program is designed specifically for U.S. licensed health service psychologists who are starting or early in solo private practice. The program:
- Fills the gap between your clinical training and the realities of practice ownership
- Equips you with the business skills, systems, and strategies to launch and grow a thriving private practice
- Prepares you to run your practice with confidence—not guesswork
This product is fulfilled by American Psychological Association Services, Inc., a Section 501(c)(6) organization under the Internal Revenue Code.
Offers CE credit
New York state psychologists: This program is not currently in compliance with the unique requirements imposed by the New York State Board of Education for New York licensed psychologists’ CE.
Ready to run your practice with clarity and confidence?
Designed by APA’s experts in organizational psychology and experienced private practice owners and reviewed by APA’s Office of Ethics and Legal Team to ensure alignment with professional, ethical, and regulatory expectations for psychologists.
Proven frameworks
Legal and ethical clarity
Ready-to-use templates and systems
5 CE credits
Best of all—this program pays for itself almost immediately. Most psychologists can cover the registration fee with just one to two client sessions, making it one of the most practical and high-ROI investments you can make in your practice.
Pricing
Upcoming dates
October 26-27, 2026
December 7-8, 2026
Schedule at a glance
Compared to the cost of trial and error private consulting, this program provides unmatched value and long-term ROI for your practice. Your registration includes two full days of live instruction with APA experts, 5 CE credits, practical templates, and access to proven systems used by experienced private practice owners.
No travel required—join us live online via Zoom.
Legal, ethics, documentation, risk
9 a.m.–12 p.m. Eastern time
1 p.m.–5 p.m. Eastern time
plus a morning and afternoon break
Pricing, onboarding, marketing, roadmap
9 a.m.–12 p.m. Eastern time
1 p.m.–5 p.m. Eastern time
plus a morning and afternoon break
Earn 5 CE credits
The American Psychological Association (APA) Office of Continuing Education in Psychology (CEP) has reviewed and approved this masterclass to offer five (5) Continuing Education credits for psychologists. Full attendance is required to earn CE credits. The APA CEP Office maintains responsibility for the content of the programs. As a result of this masterclass, you will be able to:
Build a practice foundation that reflects your clinical identity and growth goals
Clarify your mission, niche, and service mix so you can communicate who you are, what you offer, and why your practice stands out.
Create a pricing and financial structure that supports a stable, sustainable practice
Learn how to set rates, understand costs, and build a financial model that allows you to plan, scale, and operate with confidence.
Strengthen your operational systems with practical HIPAA/EHR guidance
Use the course frameworks to streamline documentation, reduce administrative burden, and select tools that support compliant, efficient care.
Market your practice ethically while improving onboarding and scheduling workflows
Understand what’s permissible, what’s effective, and how to create client pathways that build trust and reduce no-shows and bottlenecks.
New York state psychologists: This program is not currently in compliance with the unique requirements imposed by the New York State Board of Education for New York licensed psychologists’ CE.
It gave me the tools, information, and confidence to take the next step into launching a solo private practice.
This was a great training experience! Such valuable information! This should be required in doctoral programs.
—Early-career psychologist
About the instructor
Elizabeth Fleming, PsyD
Fleming is the founder of Apidae Consulting, LLC, where she helps leaders and organizations build resilient teams, reduce burnout, and create meaningful workplace cultures. Drawing on her clinical background and broad experience across healthcare, corporate, and academic settings, she understands the real challenges health service providers face—especially when launching or growing a private practice.
Fleming also teaches in the APA-accredited counseling psychology program at Saint Mary’s University of Minnesota. She is passionate about turning providers’ expertise into thriving, mission-driven practices.
About the APA executive
Bernadette Han, PhD
With over two decades of experience driving business growth through learning innovation and leadership development, Bernadette Han has built and scaled enterprise initiatives across global Fortune 500 companies in retail and high technology, publicly traded mid-cap biotech organizations, private-equity-backed professional services firms, and leading academic and medical research universities.
As head of learning and development operations and continuing education at APA, Han leads the association’s enterprise learning business, advancing evidence-based, ethically grounded programs that apply psychological science to real-world challenges. Her work brings insights from multiple branches of psychology to the center of business and organizational performance, linking human well-being and workplace culture with financial results to strengthen leadership, help people flourish, build resilient organizations, and create positive societal impact.
Frequently asked questions
Who is this program for?
Psychologists
Those starting a solo private practice
Practitioners refining or strengthening existing systems
Anyone wanting actionable tools and proven strategies
What if I can’t attend the full program live?
Full attendance is required to earn CE credits
You will have your program materials to learn from and apply. However, recordings are not available for this masterclass.
Why is the cost higher than other types of learning (e.g., webinars, courses, and workshops)?
- Masterclass with Bootcamp influences in a 2-day APA-led intensive
- Practical and ready-to-use tools and templates that would cost significantly more if purchased separately
- Comprehensive resources, often new to HSPs, saving significant time and effort
- Extensive applied learning design on a breadth and depth of subject matter expertise and actual business results
- Interactive live training led by an expert with real-world experience
- Includes 5 CE credits (excluding NY due to specific Business of Practice domain exclusions)
Cancellation and refund policies
Please note that all registrations for this training are non-refundable. If you are unable to attend your scheduled training date, you may reschedule one time for another available session of the same training (in-person or virtual, space permitting) within the same calendar year.
For more information, see the full cancel and refund policy.