68%
The percentage of black social media users who say that some (44 percent) or most (24 percent) of the posts they see on social media are about race. In contrast, only 35 percent of white social media users say the same.
995,000,000
The number of tweets about race posted between January 1, 2015, and March 31, 2016—an average of 2.1 million tweets per day. Overall, there are about 300 million tweets posted each day, on average, so about one out of every 150 was related to race.
60%
The percentage of those tweets related to current events.
No single day had fewer than 1.5 million tweets mentioning racial issues, but the numbers spiked on days following major race-related news events.
27%
The percentage of black social media users who say that some (19 percent) or most (8 percent) of the posts they write on social media are about race. 8 percent of white social media users say the same.
Source: Pew Research Center, August 2016, "Social Media Conversations About Race." Available at: www.pewinternet.org/2016/08/15/social-media-conversations-about-raceopens in new window
