APA has begun the work to co-create the association's next strategic plan—a five- to seven-year road map that will guide APA's actions and define our contributions to psychology and society. This undertaking is a unique opportunity for us to shape the way we serve our members, deliver programs that benefit society and improve people's lives, and advocate for the field and the discipline.
When I became CEO in 2017, the Board of Directors charged me with leading the process to develop a new strategic plan and present it to the Council of Representatives for approval in February 2019. As we embark on this critical endeavor, here is my commitment to you:
- APA's work to craft a new plan will be engaging, offering the opportunity for every member, leader and employee of the association to provide comments and share their vision for APA.
- It will be transparent, with a regularly updated strategic plan webpage. Notifications about new ideas will be posted in newsletters, on mailing lists and in other communications.
- It will be aspirational, tapping into goals that will move us forward and capitalize on APA's full potential.
- And it will be actionable, ensuring that our new plan sets us on a course to have real impact.
Right now, we must begin our exploration by asking the questions that will guide us in the right direction.
Over the coming months, members and the various communities we interact with will have opportunities to offer their perspectives via surveys, focus groups, interviews and comments, and feedback online. My goal is to ensure that all ideas are captured, considered and applied in the development of the plan. You can follow the progress of the plan—and offer your ideas and input at any time—at www.apa.org/about/apa/2018-strategic-plan .
We will arrive at the best vision for APA with input from all of us. I look forward to working together with you to move APA forward.