Parasocial jealousy toward real-life ‘rivals’
People in parasocial romantic relationships—one-sided romantic attachments to celebrities—can experience jealousy when the targeted individual begins a real-life romance, particularly with a partner who looks different from the admirer, according to research in Psychology of Popular Media. Researchers asked 309 participants in the United States who were in a parasocial romantic relationship with a celebrity who recently started a new real-life relationship to rate the strength of their attachment, their level of parasocial jealousy, and how similar they felt to the romantic “rival.” They were also asked the degree of threat they felt about the potential (1) loss of benefits from the relationship, (2) damage to self-esteem, and (3) end of the imagined relationship. The researchers found stronger parasocial romantic relationships were linked to higher levels of jealousy. Jealousy levels in those cases were higher when the participant had a higher degree of fear that the relationship might end. And participants who felt that the rival was unlike them were more afraid that the relationship was over.
DOI: 10.1037/ppm0000589


