WASHINGTON — The American Psychological Association has appointed David Nygren as senior director, marketing and branding, a new position responsible for leading marketing, community engagement and business development for APA Publishing. In this post, Nygren will oversee marketing and branding initiatives for APA’s premier publishing programs, including PsycINFO, APA Style CENTRAL and Magination Press.
“We created this leadership position on the APA Publishing management team to support our programs in the academic, education and public domains,” said APA Executive Publisher Jasper Simons. “David brings trusted leadership skills, vision and deep marketing expertise to our team. We are excited to have him.”
Built on community, trust and excellence, APA Publishing’s marketing and branding team helps to deliver products backed by psychological research that enhance APA’s position and influence in the education, public and clinical domains. The senior director oversees a team of 19 and is charged with leading business development, social media and community engagement for the program.
Nygren spent the last 16 years with John Wiley & Sons Inc. During his tenure as vice president of Wiley’s Research Insights, he was responsible for understanding customer needs and market conditions to identify growth opportunities and guide investment decisions. He also led research activities that drove decision-making for strategy, policies and acquisitions, and helped to transition the organization to data-driven decision-making. Earlier in his career, Nygren served in New York-based positions for U.S. News & World Report and Thomas Financial Media.
Nygren has a bachelor’s degree in history from Fordham University.
The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States. APA's membership includes nearly 115,700 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance the creation, communication and application of psychological knowledge to benefit society and improve people's lives.