In lay-friendly terms, what’s the big question your work is designed to answer?
Human beings intend well. Doctors do their best to serve their patients. Teachers devote themselves to making their students reach their highest potential. Public defenders represent those most ignored by society. Every day, in every profession, managers try to recruit, select, and promote the best people. And yet, study after study shows that treatment is unequal. Decisions assumed to be free of bias are simply not so, and one source of bias emerges from the social group to which a person belongs (e.g., gender identity, sexuality, race, ethnicity, social class, age, etc.). Psychologically, this is perplexing, because to be biased isn’t what the decision-maker intends. In the early 1990s, colleagues and I began to use the term “implicit stereotypes” and “implicit bias” to refer to the hidden ways in which our biases enter into behavior. If you are interested in the basic ideas, see Blindspot: Hidden Biases of Good People.


