Below are key metrics to evaluate the health of your membership program. Compare these figures with those from previous years to identify trends. Utilize the Division Leadership Portal or your own records if APA does not manage your membership data.
Total members
Examine the total number of members in comparison to previous years. Identify any changes and analyze the membership categories to determine where these changes are occurring.
New members vs. Renewing members
Assess whether there is an increase in new members, renewing members, or if the numbers are relatively stable. Compare these figures with previous years to understand the impact of your efforts.
Non-renewals
Analyze the data on non-renewals. Look for trends, familiar names, or specific membership categories that have higher or lower renewal rates.
Communication touchpoints
Consider how you are engaging with new members, renewing members, and those who have left your division. Explore new tools or methods to improve member engagement. For example, you might increase activity on your division page within the APA Community or send more communications highlighting member benefits.
Examining these data points can help you determine the best way to spend your time and membership management resources. Contact your Division Engagement liaison if you have questions or need help accessing information.