Membership Matters

The APA Membership Marketing team shared a presentation template that divisions can adapt for their own recruitment goals

As we prepare for the 2027 dues year, we invite division leaders to review and confirm their division’s dues and related fees

APA’s Membership Marketing team has developed a Divisions Acquisition Marketing Workbook

APA will begin taking new division memberships for the 2027 dues year in July 2026. This is your division’s opportunity to make changes to the dues amount that will be presented to new and renewing members

A great email is one of the simplest and most effective ways to communicate with prospective members

Help your members navigate feeling overwhelmed, disconnected, or unsure of what lies ahead

Engagement begins the day a member joins and continues throughout the year, ultimately influencing whether they choose to renew. Every interaction matters.

When thinking about membership engagement, it can help to have a schedule to plot your touchpoints throughout the year. We created a sample calendar. Edit this Word file to have what you want.

Member surveys are one of the most effective tools your division can use to stay connected with its community. When thoughtfully designed, they provide valuable insights into member needs, preferences, and priorities. Surveys can help guide programming, communications, and strategic decisions.

Whether your division is looking to boost membership or build on recent success, here are some actionable strategies to help guide your efforts.

Advice about encouraging your members to renew

We’re pleased to announce that the Division Membership Application is now open for the 2026 dues year. Here are some reminders about renewals, membership planning, journal subscriptions, and officer and award updates for the new year.

Here are some reminders about renewals, membership planning, journal subscriptions, and officer and award updates for the new year

Membership is the lifeblood of any thriving organization. It fuels innovation, fosters collaboration, and ensures long-term sustainability.

Now is a great time to plan for updates your division may need to make to prepare for a new membership year

A member journey is the complete experience a member has with your division—from the moment they join, through their engagement and participation, to the point of renewal or departure.

Looking for a smart, effective way to attract new members or encourage renewals?

APA supports division membership strategies with a robust, multi-channel marketing plan designed to increase visibility and drive membership growth

Members can stay on top of policy changes, act now, share their story, and offer expertise

If you’re a new division officer in a select position, you now have access to the Division Leadership Portal. This is the place to get your division roster, counts by membership type, nonrenewal list from the previous year(s), and more

Now is the time to send final renewal reminders for anyone who has not renewed for 2025 and ask former members to rejoin

Effectively communicating the value of your division's membership benefits is crucial for attracting and retaining members

You can use these tips to personalize the experience for your members and to help increase engagement

As we embark on a new year, it is an opportune moment to reflect on the previous year's performance and identify areas for improvement

When it comes to holding office in a division, your membership status and membership category matter

The 2024 membership year has officially begun! Here are some reminders about renewals, membership planning, journal subscriptions, and officer and award updates for the new year

Division memberships need to be in place well ahead of time for members to get ballots for division officer and APA Council representative elections

If you’re thinking about running a membership campaign, offering something extra can move people into action

Schedule A forms have been distributed to all divisions with membership services managed by APA

Here are some ways APA Membership Recruitment and Retention is proudly promoting division membership

As the fall season approaches, APA is gearing up to renew the memberships of over 146,000 APA and division members. This effort marks a significant undertaking to ensure that the APA community remains vibrant, connected, and empowered for the year 2025

Recognition is a great way to engage and thank members for being a part of your division

APA will begin work to provide divisions with demographic data on your non-APA affiliates

Here are five ways you can use the Division Leadership Portal for your membership outreach

Divisions have been asking for additional demographic information and we are delighted to announce that the Division Leadership Portal has been upgraded

Did you know your division has access to a nonmember file you can use anytime? The nonrenewal report on the Division Leadership Portal can be used to reach out to former members

Promo codes can be applied by users to reduce fees on the online application or renewal statement with no need to use paper applications or call the service center. They are separate from a division’s assessment form

The membership value proposition (MVP) defines the products and services your division provides

Thinking about creating a division membership strategy can be a daunting task but taking these steps can help you come up with a plan that works for you

Here are some things to know about how you can help support renewal efforts

Promoting division events and sharing news is a great way to engage members

While we all want to receive relevant emails, we recognize the need to protect members’ emails against volume and privacy concerns. We share some important points about how divisions can use member emails with confidence

In the last issue, we discussed member recruitment. Now we’ll dive deeper into the joining and new member orientation process

Break your recruitment initiatives into three areas: list, message, and offer