This comprehensive strategy includes targeted efforts across email, digital platforms, social media, and print advertising. Messaging is carefully crafted to highlight the unique benefits of division membership, helping members see the value of deeper engagement within APA Divisions.
Key initiatives include a dedicated email journey that reaches APA members with timely, relevant messages about divisions. Social media campaigns, such as targeted Facebook ads, extend the reach, while new-member resources like the welcome journey and the Connect Guide introduce divisions as essential tools for professional growth. Divisions are also featured in high-visibility placements in a variety of APA’s all-member e-newsletters including Benefits Digest and Member Update, digital ads across APA’s website, and as advertising in the popular Monitor on Psychology. Promotional activities are enhanced by the APA Community platform, which hosts division groups where division members can connect, chat, and share. If you haven’t yet added your division to the APA Communityopens in new window platform, contact your division engagement liaison.
All these efforts are meant to work alongside your own division’s membership efforts and should boost awareness, recruitment, and engagement, and we look forward to sharing results as they unfold. Watch this space for updates.