The marketing workbook is designed to help divisions strengthen their recruitment strategies and better connect with prospective members. The workbook is a guide that divisions can use to clarify their value, sharpen their messaging, and sharpen their strategy to engage members through a multi‑channel approach.
In it you will find exercises to explore your target audience, value proposition, membership benefits, and more. Explore guided exercises, worksheets, and planning prompts designed to support every step of membership growth and engagement. Find the workbook and other resources at APA Divisions Digital Recruitment, Retention, and Engagement Resources.