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Division promo codes now available to assist in membership engagement and retention

If you’re thinking about running a membership campaign, offering something extra can move people into action.

APA Style leaf logo Cite This Article in APA Style
American Psychological Association. (2023, October 25). Division promo codes now available to assist in membership engagement and retention. https://www.apa.org/about/division/digest/membership-matters/promo-codes-membership-engagement

Divisions may now request a promo code for their members to use. A promo code, combined with your list and offer, can incentivize people to purchase their division membership.  

You can request a discount for new members, renewing members, or both.  For more information and ideas on how to use promo codes see the article Introducing division membership dues promo codes.

Here's a checklist to help you prepare and get started:

  • Think about what membership offers would help with recruitment or retention.
  • Determine what type of campaign you’d like to run (discount for students, special offer for event attendees, fall renewal campaign, etc.).
  • Decide if you want the promotion to apply to new members, renewing members, or both.
  • What membership categories will it apply to?
  • When will you run the campaign (start and end date)?
  • If your division offers a journal, know how much of the fee your members pay is dues. (Tip: You can review your assessment form for that information.)
  • What is the amount of your discount (must be a dollar amount)?
  • Have you discussed this with your board? Do you have all the necessary approvals?
  • Do you have questions for your account liaison?  We are happy to support you and assist with best practices advice.

When you’re ready to request your promo code, fill out this form:

If you have questions, please contact your division engagement liaison.

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