The collection of strategies and best practices (PDF, 22MB)opens in new window highlights ways to develop compelling, benefit-focused messages and tailor them for different audiences, while also encouraging a more connected approach.
In this presentation you will find a vast number of ideas you can use right now. To bring these ideas to life, the presentation also includes sample marketing materials that APA has used. Together, these resources offer a shared foundation that divisions can adapt, experiment with, and build on. The goal is to support your work and strengthen collective efforts to attract, engage, and retain members across APA and divisions.
Find more membership marketing resources here or contact your Division Engagement liaison if you have any questions.