Whether you're looking to expand your reach, amplify your mission, or simply bring more voices to the table, growing your division membership is a powerful way to build momentum and create lasting value.
Identify Your Target
Start by reviewing your membership trends in the Division Leadership Portal. Begin with simple comparisons—such as the number of new members this year versus last—and examine renewal rates. Are you losing new members after their first year? Or is the challenge attracting enough new members to offset natural attrition (e.g., cancellations, retirements, or deceased members)? Pay attention to which membership categories are growing or declining.
Plan with Purpose
Once you’ve identified your target audience, develop a clear, focused strategy. Avoid over-planning—start with a few new ideas, implement them, and evaluate your progress at year’s end. Simplicity and action are key.
Use a mix of communication channels to reach potential members: email, phone, direct mail, social media, and even paid digital ads. Different people respond to different methods—cast a wide net.
Tout your benefits
Put yourself in the shoes of a potential member. Ask, “What’s in it for me?” and be specific.
Instead of, Members have access to webinars
Try, Enjoy on-demand access to expert-led webinars that energize your practice and keep you current.
Instead of, Networking opportunities
Try, Build meaningful professional connections that can lead to new collaborations, mentorship, and career advancement.
Include a Clear Call to Action
Make it easy for potential members to take the next step. Whether it’s joining or renewing, provide direct links or instructions right up front.
Membership Is Sold, Not Sought
People often need reminders and incentives to join. Repetition matters—consistent outreach increases your chances of success.
Membership Is Everyone’s Job
Recruitment isn’t just one person’s responsibility. Encourage current members to invite a colleague. Include a recruitment message in your events, newsletters, and webinars. Consider partnerships with universities or professional networks to expand your reach.
Increasing membership isn’t just about numbers—it’s about building a stronger, more vibrant community. Every new member brings fresh perspectives, energy, and potential for collaboration. By actively inviting others to join, you help expand the reach and relevance of your division, ensuring its continued growth and success.