Promo codes—also known as promotional, discount, or coupon codes—are a simple yet powerful tool to support your division’s recruitment and retention strategies.
A promo code is a unique combination of letters and/or numbers that members can enter during checkout to receive a discount on their division membership dues. Whether you're targeting students, event attendees, or launching a seasonal campaign, promo codes can help you reach your goals with ease.
Why use promo codes?
Promo codes offer flexibility and customization, allowing divisions to:
- Incentivize new memberships
- Encourage timely renewals
- Support special campaigns or events
- Offer exclusive deals to specific member categories
For inspiration and best practices, check out our article: Introducing division membership dues promo codes.
Ready to get started?
Use this checklist to prepare:
- Define your goals: What kind of membership offer aligns with your recruitment or retention strategy?
- Choose your campaign type: Will this be a student discount, an event-based offer, or a seasonal push like a fall renewal campaign?
- Select your audience: Will the promo apply to new members, renewing members, or both?
- Identify applicable categories: Which membership types will be eligible?
- Set your timeline: Determine the start and end dates for the promotion.
- Decide on the discount: What percentage or dollar amount will be taken off dues?
- Get approvals: Have you discussed the plan with your board and secured the necessary approvals?
- Reach out for support: Have questions? Your division engagement liaison is here to help with guidance and best practices.
How to request your promo code
Once you're ready, simply complete the Promo Code Request Formopens in new window.
Your division engagement liaison will review your submission and follow up with the next steps. Promo codes are more than just a discount—they’re a strategic tool to grow and strengthen your division. Start planning your campaign today!