On average, young adults in the U.S. are gaining 30 pounds between the ages of 18 and 35. Not surprisingly, they are also starting to have cardiovascular disease, high blood pressure and cholesterol problems earlier than prior generations.
“Young adults don’t join weight loss programs until they are overweight,” says Tate. “And then they struggle to get it off.”
Tate wants to change that trend and is using her research to figure out how to do so.
Tate and her team are taking what they know about human behavior, for example the types of things that motivate someone to make a healthy choice compared to the situations that result in unhealthy choices, and combining that knowledge with technology. They are using their research findings to develop a Web and mobile program that provides both information and rewards to young adults to stay updated on their weight loss goals.
This program lets people measure important health markers like blood pressure, body fat percentage, cholesterol, glucose and insulin levels, and metabolic rate. It also provides a detailed analysis of individuals’ dietary intake and physical activity to keep their activity right in front of them at all times. That way, they can see the good results of healthy choices and connect undesirable results to unhealthy choices and make a different choice next time.
“We’re using technology because we know young adults are mobile and have busy lives,” says Tate. “This allows us to deliver a longer term program that meets their needs and schedules, which would be much harder to do face-to-face.”