Connecting With New Patients via Organic Google Searches: SEO 101
TherapySites Provides: Digital Marketing Strategies
March 2024
Internet and consumer-driven health care trends have changed patients’ path to treatment. Patients today typically start their quest online, relying on search engine results to direct them to the best local options. As a result, search rankings are key to attracting new patients in the evolving health care environment.
Learning objectives
This presentation covers:
- The basics of search engine optimization and how it provides advantages to marketing your practice online.
- Updating the content and user experience of your website to better help patients and boost the site’s organic search ranking in Google.
- Responsive design and its importance in an increasingly mobile landscape for patients seeking care.
Presenter disclaimer
Mario Rios and Seth Weiner have a working relationship with TherapySites and therefore have both a financial and an intellectual interest in the webinar content. This presentation will explore search engine optimization basics and cover simple steps you can take to improve your rankings in search result listings.
This program does not offer CE credit.
Paid for by
This topical offering for APA members is paid for by TherapySites and does not reflect the views of APA or its editorial staff. Email Advertising to learn more. TherapySites integrates professional website design, hosting, and content that is HIPAA compliant. The all-inclusive solutions come bundled with tools that make it simple for practitioners to manage their websites.
Speakers
Mario Rios
Digital marketing expert, TherapySites.
Seth Weiner
Google certified expert and search engine optimization specialist, Internet Brands.
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