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Training

Ethical Emotionally Intelligent AI Chatbot Design Program

Are you an early-career to mid-level chatbot or interaction designer ready to go beyond understanding how AI works—and start designing chatbot experiences based on how human actually experience AI interaction?

The Ethical Emotionally Intelligent AI (EEI-AI) Chatbot Design Program provides the interdisciplinary foundation via an ecourse, helping participants understand how human-AI interaction failures emerge psychologically, how people develop trust and reliance, and how AI interactions can influence judgment, decision-making, and behavior.

A live masterclass then builds on this foundation by teaching participants how to apply the EEI-AI lens to chatbot design, using interdisciplinary principles drawn from psychological science and relevant human-AI interaction concepts to design conversational AI chatbots that better support trust, human judgment, emotionally appropriate interaction, and more effective human-AI engagement.

The program is designed specifically for early-career to mid-level chatbot or interaction designers who already have foundational experience with prompt engineering, system prompting, or conversational AI development and want to learn how to apply psychological science to improve chatbot design.

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This product is fulfilled by American Psychological Association Services, Inc., a Section 501(c)(6) organization under the Internal Revenue Code.

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Your learning path

A structured learning experience that starts with foundational understanding first—then moves into practical application.

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Online, self-paced ecourse

Learn how AI chatbot interactions influence human thinking, trust, learning, decision-making, and behavior—and why chatbot conversations can unintentionally create psychological, ethical, emotional, cognitive, and trust-related risks.

Through real-world examples and guided analysis, participants learn how human-AI interaction failures emerge psychologically and how to use AI chatbots more effectively using evidence-informed best practices.

Complete the ecourse before attending the live masterclass.

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Live masterclass

Build on the interdisciplinary foundation introduced in the ecourse through live instruction, guided discussion, and practical exercises.

Participants apply the EEI-AI framework to chatbot design, learning how to design conversational AI chatbots that better support trust, human judgment, emotionally appropriate interaction, and more effective human-AI engagement.

The masterclass is designed specifically for early-career to mid-level chatbot designers with prompt engineering, system prompting, or conversational AI development experience.


Pricing

Includes:

  • Online, self-paced ecourse
  • Live masterclass

Member

$815

Nonmember

$1,165


 

Your price

$1165.00
for member price

Registration

November 17, 2026

Virtual 9 a.m. – 5 p.m. Eastern time, includes self-paced ecourse to be completed before this virtual training

December 15, 2026

Virtual 9 a.m. – 5 p.m. Eastern time, includes self-paced ecourse to be completed before this virtual training

Get the knowledge and skills to stay ahead

Develop practical skills for understanding how AI chatbot interactions influence human behavior, how understanding human-AI interactions influences AI chatbot design, and learn how to improve both AI usage and chatbot design through the EEI-AI lens.

Recognize hidden human-AI risks

Identify psychological, emotional, ethical, cognitive, and trust-related risks that emerge during AI chatbot interactions

Understand how AI influences human judgment

Learn how trust, reliance, authority bias, and overreliance influence human decision-making during AI interactions

Use AI more effectively

Apply evidence-based best practices that help people use AI more thoughtfully, while maintaining independent judgment and critical thinking

Apply the EEI-AI framework

Use the EEI-AI framework to better understand, evaluate, and improve human-AI interaction outcomes

Apply concepts in practice

Work through realistic exercises, guided discussion, and real-world scenarios

Improve chatbot design outcomes

Learn how human psychology influences chatbot design decisions and why better understanding human-AI interaction leads to better AI experiences


Who should participate?

Professionals using AI chatbots

Professionals using AI chatbots to support everyday work, productivity, decision-making, and learning

Business and innovation leaders

Leaders evaluating AI adoption and workplace AI usage

Emerging chatbot designers

Early-career to mid-level chatbot designers with prompt engineering or system prompting experience seeking psychologically informed design approaches

Educators, researchers, and knowledge workers

Professionals using AI tools for learning, research, and problem-solving

Organizations

Organizations seeking better understanding of how human factors influence AI chatbot usage, adoption, and design outcomes


What you’ll learn

Built on the EEI-AI framework, this learning experience helps participants better understand how AI interactions shape trust, decision-making, critical thinking, and human behavior—while teaching practical strategies for improving AI usage and chatbot design outcomes.

Learning outcomes:

  • Identify common psychological, emotional, ethical, cognitive, and trust-related risks in human-AI interactions
  • Understand how people interpret, trust, rely upon, and respond to AI-generated conversations
  • Recognize how overreliance, authority bias, misplaced trust, and dependency can reduce critical thinking and create unintended harm
  • Evaluate chatbot interactions using practical psychology-informed assessment techniques
  • Apply evidence-based best practices for using AI chatbots more effectively while maintaining independent judgment
  • Apply the EEI-AI framework to improve conversational AI chatbot design decisions

Looking to train multiple employees?

Organizations are using APA’s EEI-AI approach to help their tech teams build safer, more trusted human-chatbot experiences and upskill their entire workforce on more effective AI chatbot use.

Volume licensing options are available for teams and enterprise deployments.

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About the instructor

Tchicaya Robertson, PhD

Tchicaya Robertson, PhD

Tchicaya Ellis Robertson, PhD, is the CEO of TRIBE Consulting LLC, bringing 30+ years of organizational research and measurement expertise and 17+ years in technology to help leaders build AI-ready, operationally excellent organizations and AI-literate employees. With a PhD in applied psychology (industrial & organizational psychology specialization) and MIT training in generative AI for digital transformation, she translates business processes into practical, human-centered AI practices. Her work focuses on responsible AI, with a laser focus on identifying and mitigating bias through rigorous evaluation, operational redesign, and governance-ready methods that teams can actually implement.

About the APA executive

Bernadette Han, PhD

Bernadette Han, PhD

With over two decades of experience driving business growth through learning innovation and leadership development, Bernadette Han has built and scaled enterprise initiatives across global Fortune 500 companies in retail and high technology, publicly traded mid-cap biotech organizations, private-equity-backed professional services firms, and leading academic and medical research universities.

As head of learning and development operations and continuing education at APA, Han leads the association’s enterprise learning business, advancing evidence-based, ethically grounded programs that apply psychological science to real-world challenges. Her work brings insights from multiple branches of psychology to the center of business and organizational performance, linking human well-being and workplace culture with financial results to strengthen leadership, help people flourish, build resilient organizations, and create positive societal impact.


Frequently asked questions

Can I take just the masterclass?

No. The masterclass builds directly on concepts introduced in the foundational ecourse and is not available as a standalone offering. Participants begin with the ecourse before attending the live session.

What if I only want the ecourse?

The self-paced ecourse is available separately and is designed for anyone who wants to better understand how AI chatbots influence human thinking, trust, decision-making, behavior, and everyday AI usage.

I completed the ecourse. Can I add the masterclass?

Yes. Contact us to learn about upgrading to the full EEI-AI Chatbot Design learning program. Note that the masterclass is specifically designed for early-career to mid-level chatbot or interaction designers who already have prompt engineering or system prompting experience and want to learn how to apply the EEI-AI framework using a psychologically informed approach to chatbot design.

When does ecourse access begin?

Access begins immediately after enrollment, allowing you to complete the ecourse before your scheduled masterclass session.

What if I can’t attend my masterclass date?

Registrations are non-refundable, but participants may reschedule one time for another available session within the same calendar year.

Are there discounts?

APA members receive preferred pricing on all EEI-AI learning programs. Learn more about membership benefits through APA.

Volume licensing options are also available for teams and enterprise deployments. Request group licensing.opens in new window


Cancellation and refund policies

Please note that all registrations for this training are non-refundable. If you are unable to attend your scheduled training date, you may reschedule one time for another available session of the same training within the same calendar year.

For more information, see the full cancel and refund policy.