There are signs that resistance to overdose prevention sites in the United States might be crumbling. The California Senate passed a bill authorizing three pilot sites in August, though Governor Gavin Newsom vetoed it. New York City’s two centers opened in late 2021. Those sites depend, in part, on private funding, but Rhode Island has devoted $2.25 million from a national settlement with three major opioid distributors to open its upcoming site in Providence. In February 2022, the Department of Justice signaled that it may relax its position on overdose prevention sites, telling the Associated Pressopens in new window that it was in conversations with regulators about “appropriate guardrails.”
If more sites do open, they will likely be accompanied by public debate. Until recently, overdose prevention sites have been largely unknown in the United States, which makes surveying public opinion on them tricky. People are unfamiliar with the concept, for one thing, said Colleen Barry, PhD, a public health researcher at Cornell University. For another, Kral said, they are being asked to respond to what they imagine the policy would be, not a policy that is already in place.
But research suggests that framing matters. Barry and her colleagues published the first findings to this effect only four years ago. The researchers asked a web-based, nationally representative survey of U.S. adults about their support for either “safe consumption sites” or “overdose prevention sites,” providing an identical definition for both. They found that support for “overdose prevention sites,” at 45%, was 16 percentage points higher than support for “safe consumption sites” (American Journal of Public Health, Vol. 108, No. 9, 2018opens in new window).
In another national survey, U.S. adults again proved more supportive of “overdose prevention sites” than “safe injection sites,” evincing the equivalent of a 10% to 15% increase in support for the option that emphasizes reducing overdoses versus the option that triggers thoughts of needles (Criminology & Public Policy, Vol. 20, No. 4, 2021opens in new window). “If you can use a label that focuses attention on reducing overdoses—in other words, saving lives—that is going to get a lot more support than if the label is focused on safely using drugs,” said Kelly Socia, PhD, a criminal justice researcher at the University of Massachusetts Lowell, who led that research.
Socia also found that abstract support for these sites was generally higher than support for such a site in one’s community. Overall, 64% of the sample was at least somewhat supportive of overdose prevention sites, but that support dropped to 53% when participants were asked how they felt about a site in their neighborhoods.
The overdose prevention framing again won out in research by Western New Mexico University’s Johnston and her student Kaya Thompson. Johnston conducted both a nationally representative survey and focus-group research and found that the term “overdose prevention program” beat out “safe consumption site,” “harm reduction center,” and “supervised injection site.” Johnston also tested different informational materials about these sites and found that people were most supportive when the materials used compassionate language and human-centered imagery and presented facts and statistics about the sites’ efficacy.
“Sometimes marketing rules suggest that less is more and going only for the emotional appeal is the way to go,” Johnston said. “But we found that appeal combined with some key facts about opioid deaths, about lives saved, about the fact that one massive study found that people who participated in these programs live on average 34 years longer, increased favorability. You can say the facts fairly quickly and simply to shift public opinion.”
Garnering support for lifesaving overdose prevention sites ties into the larger need to reduce stigma around substance use. Research has consistently found that stigmatizing attitudes toward people who use substances are associated with less support for harm-reduction policies. For example, Barry and her public health colleague Emma McGinty, PhD, now at Weill Cornell Medicine, conducted a nationally representative web-based survey and found that 84% of U.S. adults would not want someone who used opioids to marry into their family, and 72% would not want to work closely with someone who used opioids (Preventative Medicine, Vol. 111, 2018opens in new window). Ninety percent stated that they perceived people who use opioids as weak. Holding more stigmatizing views was associated with lower support for both syringe services programs and overdose prevention sites.
In that sense, overdose prevention sites are not a special case, Kral said; they tend to trigger similar stigma as places like homeless shelters or methadone clinics, which people also often do not want in their neighborhoods.
On the other hand, people’s attitudes are complex. Many would prefer an overdose prevention site to a needle exchange program in their neighborhood, Kral said, because overdose prevention sites move drug use out of the public eye. And personal experience may change minds. Though few researchers have looked at shifts over time, one study of neighborhood attitudes toward an overdose prevention site in Sydney, New South Wales, that surveyed people before the site opened and a year after it began operation found that people became more supportive once the site was up and running (Thein, H., et al., International Journal of Drug Policy, Vol. 16, No. 4, 2005opens in new window).