APA partners with Captivate to share psychological science in 7,300+ buildings

New York — APA is teaming up with Captivateopens in new window, North America’s leading digital-out-of-home video network, to share the latest news and research about psychological science to more than 20,000 video screens across North America.

APA will provide Captivate with the latest insights about psychology, which will be displayed live in more than 7,305 office and apartment buildings in 37 markets across the United States and Canada. Captivate audience garners more than 2.5 billion impressions per month. APA joins other Captivate partners roster of over 150 different content creators, including esteemed names like The Wall Street Journal, the Associated Press, The Washington Post, and Reuters.

Captivate’s editorial team will use APA’s content to help their audience understand how the latest psychological science can improve wellness. At a time when mental health and well-being is especially critical for Americans, this strategic content partnership equips Captivate’s audience with actionable advice for balancing the challenges of work and life while reducing the stigma surrounding mental health.

“Employers understand that addressing their employees’ psychological health and well-being is good for business,” said APA CEO Arthur C. Evans Jr., PhD. “APA is committed to improving mental health in the workplace, and our partnership with Captivate provides another conduit to deliver information that both employees and employers can use to manage daily stress and achieve optimal mental health in the workplace.”

The partnership kicked off with Captivate highlighting APA’s 2023 Work in America Survey, which found 77% of workers reported experiencing work-related stress in the prior month. Additionally, 92% said they want to work for an organization that values their emotional and psychological well-being.

“Here at Captivate, we care about content and we care about our viewers. Our partnership with the APA is the ultimate pairing of these two values, giving us the ability to spotlight cutting-edge insights on a topic that matters. The experts, our viewers, and the data all agree—mental health needs to be a top priority for employers, which means it’s a top priority for us,” said Alice Gogh, Chief Growth Officer at Captivate.

The American Psychological Association, in Washington, DC, is the largest scientific and professional organization representing psychology in the United States. APA’s membership includes over 172,000 researchers, educators, clinicians, consultants, and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial, and Canadian provincial associations, APA works to advance the creation, communication, and application of psychological knowledge to benefit society and improve people’s lives.

Captivate is a leading digital-out-of-home video network with 20,800 screens featured in premium locations where modern professionals work and live. We provide agencies and brands unrivaled access to high-value audiences at scale in brand-safe environments, serve as a turnkey communication solution for properties, and deliver an engaging viewer experience that informs and delights.

Trent Spiner, Editor-in-chief, APA