Reaching New Patients With Traditional and AI Search

AI-powered tools such as ChatGPT are rapidly changing how patients search for mental health professionals. Google still dominates the space, but AI platforms are catching up. To survive in this ever-changing search landscape, you need to start optimizing your practice’s website for AI tools.

This 60-minute webinar explores how patients find you through traditional vs. AI search engines and discuss how to rank in both types of search results.

Learning objectives

By the end of this presentation, participants can:

• Describe how AI affects a patient’s experience when searching for care online.
• Identify ways to optimize their websites for AI search.
• Discuss how to use AI ethically for website content creation.

Presenter disclaimer

Mario Rios has a working relationship with TherapySites. As such, he has both a financial and an intellectual interest in the webinar content. The purpose of this presentation is to provide a balanced view on how to reach new patients with traditional and AI search.

Accessibility

We strive to provide an inclusive, accessible experience that enables all individuals to engage with our programming. Captioning is displayed on this webinar recording and a transcript is also available. If you require any other accommodations to fully engage with this webinar recording, please contact us at Advertising.