$29.9 billion
The amount of money spent on all medical marketing in the United States in 2017, including on ad campaigns for medications, health services, laboratory testing and disease awareness. That’s up from $17.7 billion in 1997.
32%
The percentage of that money spent on direct-to-consumer advertising ($9.6 billion) in 2017. In 1997, only 11 percent of all medical marketing money was spent on direct-to-consumer ads. The rest was spent on marketing to physicians and other health-care professionals.
$162 million
The amount of money spent on direct-to-consumer advertising for mental health and addiction services in 2017. That’s an 8,000 percent increase from the $2 million spent in 1997—the largest proportional jump in any category of direct-to-consumer health service advertising during that time.
