People show implicit bias against AI-made art
People’s distaste for AI use in art may also appear in their unconscious or implicit attitudes, according to research published in Psychology of Aesthetics, Creativity, and the Arts. In one computer-based study, 44 participants evaluated the creativity of 110 pairs of digital artworks. One artwork in each pair was labeled “human-made,” while the other was labeled “AI-made”; in reality, both pieces were AI-generated. Participants tended to pick the human-made piece as the more creative one in each pair, and their mouse movements showed a similar pattern: Even when they selected the AI-made piece as the more creative one, they moved the computer mouse more slowly and along a path that curved slightly toward the human-made piece, suggesting an implicit bias that subtly influenced their movements. Notably, this implicit bias was not associated with overall attitudes toward AI or beliefs about creativity. According to the researchers, these negative associations may lead people to resist AI use in the arts and other creative domains. Additional research can clarify how these attitudes may change with increased exposure to, and experience with, AI tools.
DOI: 10.1037/aca0000888


